the movement

The world changed. This habit did not.

Spray Up® is not a product company. It is a movement to cut toilet-paper use by 75% by 2030 — through water, evidence and better habits.
This horizon is not one we set alone. We're committing our movement to the United Nations' 2030 Agenda for Sustainable Development — the same global deadline behind all 17 Sustainable Development Goals.

The world changed.Technology changed.Health evolved.But some habits stayed the same.

What about you?

Based on 3 pillars.

Since not everybody sees the same reason to change a habit.

Mascote Spray Up sentado num banquinho de tres pernas
01
Hygiene

Water cleans better than paper.

Felt on the first use — that is why it convinces the body first.

02
Ecology

Every roll avoided is a tree.

The most measurable of our arguments, and the most fact-checked.

03
Economy

Less waste, less expense.

A household stops buying something it buys every single week.

Spray Up Devices

Spray Up technology did not start with us.

Five devices, three centuries, one idea: water.

Spray Up technology Spray Up technologyCompare →
Bidet
Bidet 1710

A floor-mounted ceramic basin, born in French bedrooms. The origin of Spray Up technology — and the word that has been misapplied to every device since.

Hygienic hand shower
Hygienic hand shower 1960s

A hand-held sprayer plumbed beside the toilet. Standard in Brazil, Portugal and much of Asia — proof that the habit is cultural, not technical.

Smart toilet
Smart toilet 1980

Warm-water jet, heated seat and drying integrated into the fixture. Japan normalised it in one generation; installation and price keep it there.

Seat with water jet
Seat with water jet 1990s

The retrofit: an existing toilet keeps its ceramic and gains a jet. Cheaper than a smart toilet, still fixed to one bathroom.

Dates are first documented appearance of each device type, not brand launches. Spray Up devices are personal-hygiene devices; a Spray Up device is never a bidet.

What you stop wasting

Move the slider. Every figure is an estimate from our own model, and it is labelled as one.

110
190

—
rolls avoided
—
saved
—
trees
—
litres of water

Estimate from the Spray Up model. Figures are indicative, not measured results.

Support the movement now buy your Spray Up Pocket!

One device. No plumbing. Ships from Belgium to EU, UK and Switzerland.

Subscribe to our newsletter

Join the movement without spending anything.

One letter a month: the evidence, the taboo, the data on paper reduction, and what schools and hospitals are trying. No product push.

Free — no donation needed
What you want to read about

No donation, no purchase, no product push. One letter a month, unsubscribe in one click.